MINAT MEMBELI MASYARAKAT SUB URBAN TERHADAP PRODUK RITEL

Penulis

  • Pandu Adi Cakranegara Program Studi Management, Universitas President, Indonesia

DOI:

https://doi.org/10.55171/.v8i1.441

Abstrak

A suburban community is a unique community. Suburban communities are generally newcomers who come to the city to work and live in suburban areas because the affordable housing prices are comparable to those in the city center. Suburban communities have the characteristics of having a modern mindset and high purchasing power compared to indigenous peoples who live in suburban areas. This study uses a mixed method using observation, interviews, and questionnaires. This study shows that location is a significant factor in suburban communities in buying a product. Urban communities also pay attention to the brand and perception of a product. These things reflect how the values of a busy sub-urban society tend to want to be practical. High purchasing power enables suburban communities to consume better quality goods and services. In the future, it is necessary to study further how other factors can influence the variables in this study, such as technology variables that enable online shopping.

Referensi

Aaker, D.A. (2004). Leveraging the corporate brand. California Management Review 46(3): 6 –18.

Berry, LL. (2000). Cultivating service brand equity. Journal of the Academy of Marketing Science 28(1): 128 –137

Cheng, S., Corrington, A., King, E., & Ng, L. (2020). 11 Changes in Worker Demographics. The Cambridge Handbook of the Changing Nature of Work, 237.

Gregory, J. L. (2019). Applying SERVQUAL. Journal of Applied Research in Higher Education.

Hernandez, T., & Bennison, D. (2000). The art and science of retail location decisions. International Journal of Retail & Distribution Management.

Holmes, A., Byrne, A., & Rowley, J. (2014). Mobile shopping behaviour: insights into attitudes, shopping process involvement and location. International Journal of Retail & Distribution Management.

Iglesias, O., Ind, N., & Alfaro, M. (2017). The organic view of the brand: A brand value co-creation model. In Advances in corporate branding (pp. 148-174). Palgrave Macmillan, London.

Kamakura, W. A., & Russell, G. J. (1993). Measuring brand value with scanner data. International journal of Research in Marketing, 10(1), 9-22.

Kasiri, L. A., Cheng, K. T. G., Sambasivan, M., & Sidin, S. M. (2017). Integration of standardization and customization: Impact on service quality, customer satisfaction, and loyalty. Journal of Retailing and Consumer Services, 35, 91-97.

Kotler, P. T. (2019). Marketing management. Pearson UK.

Langston, P., Clarke, G. P., & Clarke, D. B. (1997). Retail saturation, retail location, and retail competition: an analysis of British grocery retailing. Environment and Planning A, 29(1), 77-104.

Levitt, T. (1981). Marketing intangible products and product intangibles. Cornell Hotel and Restaurant Administration Quarterly, 22(2), 37-44.

McDougall, G. H., & Levesque, T. (2000). Customer satisfaction with services: putting perceived value into the equation. Journal of services marketing.

Mulyani, S., Budiman, N. A., & Sakinah, R. M. (2020). ANALISIS PENGARUH FAKTOR-FAKTOR DEMOGRAFI TERHADAP KEPATUHAN PERPAJAKAN. Jurnal Dinamika Ekonomi & Bisnis, 17(1).

Petrick, J. F. (2004). First timers’ and repeaters’ perceived value. Journal of Travel Research, 43(1), 29-38.

Prasetya, H. (2018). PERGESERAN ORIENTASI NILAI TRADISIONAL MENUJU TATANAN MODERNITAS PADA MASYARAKAT PINGGIRAN IBUKOTA. WACANA: Jurnal Ilmiah Ilmu Komunikasi, 17(1), 115-124.

Prentice, C., Han, X. Y., Hua, L. L., & Hu, L. (2019). The influence of identity-driven customer engagement on purchase intention. Journal of Retailing and Consumer Services, 47, 339-347.

Seth, N., Deshmukh, S. G., & Vrat, P. (2005). Service quality models: a review. International journal of quality & reliability management.

Suriadi, A. (2019). Dampak Sosial Ekonomi Pembangunan Tanggul Pantai Di Teluk Jakarta Dan Strategi Mitigasinya. Jurnal Sosial Ekonomi Pekerjaan Umum, 11(1), 59-72.

Swanstrom, T., & Krumholz, N. (2019). Equity Planning in a Fragmented Suburban Setting: The Case of St.

Wang, Y., & Lo, H. P. (2002). Service quality, customer satisfaction and behavior intentions. info.

Williams, T. A. (2020). Statistics for business and economics. Cengage Learning.

Wood, S., & Reynolds, J. (2012). Leveraging locational insights within retail store development? Assessing the use of location planners’ knowledge in retail marketing. Geoforum, 43(6), 1076-1087.

Unduhan

Diterbitkan

2021-04-15

Terbitan

Vol 8 No 1 (2021)

Bagian

Artikel

Lisensi

Proposed Policy for Journals That Offer Open Access. Authors who publish with this journal agree to the following terms:
  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

 

Proposed Policy for Journals That Offer Delayed Open Access.Authors who publish with this journal agree to the following terms:
  • Authors retain copyright and grant the journal right of first publication, with the work [SPECIFY PERIOD OF TIME] after publication simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).