PENGARUH KEMUDAHAN AKSES DALAM PENGGUNAAN APLIKASI OJEK ONLINE DI KOTA PRABUMULIH

Authors

  • Yudi Tusri Universitas Prabumulih
  • Sri Suparni Universitas Prabumulih
  • Siska Alfiati Universitas Prabumulih
  • Rona Anggrainie Universitas Prabumulih

DOI:

https://doi.org/10.55171/jsab.v13i2.1548

Abstract

This study aims to determine the effect of ease of access on the use of online motorcycle taxi applications in Prabumulih City. The method used in this study is a quantitative method with a descriptive approach, namely a method that aims to describe the relationship between variables based on data and analyzed statistically. The sampling technique was carried out by accidental sampling of 96 respondents. Data were collected through questionnaires and analyzed using SPSS version 26. The results of the study indicate that ease of access has a positive and significant effect on the use of online motorcycle taxi applications. The coefficient of determination value of 0.493 indicates that 49.3% of the variation in the use of online motorcycle taxi applications can be explained by this variable.

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Published

2025-12-31

Issue

Vol. 13 No. 2 (2025)

Section

Artikel

License

Copyright (c) 2025 Yudi Tusri, Sri Suparni

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.