Evaluasi Komunikasi Pemasaran Sosial

Abstract

One form of social marketing is conducted educational institutions seminars and training activities (workshops) that is intended to modify ideas, attitudes and behaviors. This study took place in STIE La Tansa Mashiro Rangkasbitung, Banten. This study uses a case study. A selection techniques informant conducted by the authors is the key person technique. The findings of the study (1) The form of training in both directions and integrated marketing communication; (2) Method of direct interaction with the learners and their integrated marketing communications as well as the use of digital marketing; (3) Using marketing communication tools that direct marketing.