Kualitas Layanan Terhadap Kepuasan Nasabah

Abstract

This study is intended to look for differences in service quality between conventional banks and Islamic banks on customer satisfaction. This study uses associative quantitative survey, which aims to find an overview of the comparison of the average valuation of the two groups view service quality on customer satisfaction. The study population was a customer. Bank Rakyat Indonesia and Bank Syariah Mandiri in Rangkasbitung, which amounted to 20 respondents. The study sample was part of the study population, which amounted to 20 respondents drawn using purposive sampling. From the test results of the above analysis it can be concluded that there is no difference between the groups of respondents variants Bank BRI and Bank Syariah Mandiri and there is no difference in the average assessment of the quality of service at the Bank BRI and Bank Syariah Mandiri.