INVESTIGATING IMPULSIVE BUYING IN THE DIGITAL ERA: THE IMPACT OF LIFESTYLE AND E-WALLET USAGE ON GENERATION Z

Authors

  • Yulfiswandi Universitas Internasional Batam
  • Slevia Universitas Internasional Batam
  • Candy Universitas Internasional Batam

DOI:

https://doi.org/10.55171/jsab.v14i1.1709

Abstract

This research seeks to explore how lifestyle choices and the use of e-wallets affect impulsive buying in Generation Z located in Batam City, including how self-control acts as a moderating factor. The research used a quantitative approach involving 264 respondents selected through convenience sampling. Data were collected through online questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that lifestyle and e-wallet usage positively affectimpulsive buying. However, self-control was not able to moderate the relationship between lifestyle and e-wallet usage on impulsive buying. In addition, the research model was able to explain 70.6% of the variation in impulsive buying. Overall, impulsive buying among Generation Z is influenced by lifestyle factors, technological convenience, and an individual’s ability to exercise self-control.

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Published

2026-06-30

Issue

Vol. 14 No. 1 (2026)

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Artikel

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Copyright (c) 2026 Yulfiswandi, Slevia, Candy

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.