Pengaruh Word Of Mouth, Fasilitas, Dan Motivasi Terhadap Keputusan Berkunjung
Abstrak
This study aims to determine the influence of word of mouth, facilities, and motivation on the decision to visit the Karang Tengah tourist attraction. The study population was all tourists visiting the Karang Tengah tourist attraction. The sample size was 97 respondents. The research strategy used was a causal associative approach. Data analysis employed partial coefficient of determination analysis, simultaneous analysis, and hypothesis testing. The data used in this study were primary data. The data collection technique used a questionnaire method. The results of the study demonstrated that (1) partially, word of mouth significantly influenced the decision to visit the Karang Tengah tourist attraction; (2) partially, facilities significantly influenced the decision to visit the Karang Tengah tourist attraction; (3) partially, motivation significantly influenced the decision to visit the Karang Tengah tourist attraction; and (4) simultaneously, word of mouth, facilities, and motivation significantly influenced the decision to visit the Karang Tengah tourist attraction.Referensi
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