MENDORONG WIRAUSAHA KULINER DIGITAL: IMPLEMENTASI APLIKASI CATERING ALUCARD UNTUK MENINGKATKAN LAYANAN DAN EFISIENSI OPERASIONAL UMKM

Authors

  • Muhammad Thaherudin Universitas La Tansa Mashiro
  • Koko Setianto Universitas La Tansa Mashiro
  • M Rizki Adrianto Universitas La Tansa Mashiro
  • Rizki Universitas La Tansa Mashiro
  • Karina Laila Universitas La Tansa Mashiro

Keywords:

digital entrepreneurship, business model innovation, catering platform, technology-enabled scaling, marketplace business, digital transformation, UMKM sustainability

Abstract

Digital entrepreneurship represents critical evolution from traditional business digitalization toward strategic technology-enabled business model innovation. This Community Service Program (PKM) advanced previous catering digitalization efforts through implementation of Alucard, a comprehensive digital catering platform integrating order management, business analytics, multi-vendor marketplace features, and entrepreneurship development tools. Program involved: (1) business model innovation workshop; (2) Alucard platform customization; (3) advanced technology entrepreneurship training; and (4) business scaling mentoring. Alucard platform features: unified order management system, multi-vendor marketplace connecting multiple catering businesses, advanced customer analytics with predictive insights, integrated payment processing, performance benchmarking, and scalable business operations infrastructure. Program engaged 1 entrepreneur and 5 staff with focus on business model transformation. Results after 5 weeks showed: revenue increased 58%, operational cost efficiency improved 42%, customer acquisition accelerated (+318% database growth), business sustainability metrics improved significantly, and entrepreneur confidence in scaling business increased substantially (score 8.7/10). Training satisfaction reached 89% with 96% competency achievement.

References

Bharadwaj, A., El Sawy, O. A., Pavlou, P. A., & Venkatraman, N. (2013). Digital business strategy: Toward a next generation of insights. MIS Quarterly, 37(2), 471-482. https://doi.org/10.25300/MISQ/2013/37:2.3

Evans, P. C., & Gawer, A. (2016). The rise of the platform enterprise: A global survey. The Center for Global Enterprise.

Kemmis, S., & McTaggart, R. (2005). Participatory action research: Communicative action and the public sphere. In N. K. Denzin & Y. S. Lincoln (Eds.), The SAGE handbook of qualitative research (3rd ed., pp. 559-603). SAGE Publications.

Nambisan, S., Lyytinen, K., Majchrzak, A., & Song, M. (2017). Digital innovation management: Reinventing innovation management research in a digital world. MIS Quarterly, 41(1), 223-238. https://doi.org/10.25300/MISQ/2017/41:1.03

Pressman, R. S., & Maxim, B. R. (2014). Software engineering: A practitioner's approach (8th ed.). McGraw-Hill Education.

Reason, P., & Bradbury, H. (Eds.). (2001). Handbook of action research: Participative inquiry and practice. SAGE Publications.

Rogers, E. M. (2003). Diffusion of innovations (5th ed.). Free Press.

Teece, D. J. (2018). Business models and dynamic capabilities. Long Range Planning, 51(1), 40-49. https://doi.org/10.1016/j.lrp.2017.06.007

United Nations. (2015). Transforming our world: The 2030 agenda for sustainable development. United Nations Sustainable Development.

Venkatraman, N. (1994). IT-enabled business transformation: From automation to business scope redefinition. Sloan Management Review, 35(2), 73-87.

Venkatraman, N., & Henderson, J. C. (1998). Four prisms of alignment: Managing IT/business relationships. Sloan Management Review, 39(3), 8-16.

Yoo, Y., Henfridsson, O., & Lyytinen, K. (2010). Research commentary—The new organizing logic of the digital innovation economy. Information Systems Research, 21(4), 724-735. https://doi.org/10.1287/isre.1100.0322

Zahra, S. A., Neubaum, D. O., & Huse, M. (2000). Entrepreneurship in medium-sized companies: Exploring the effects of ownership and governance systems. Journal of Management, 26(5), 947-976. https://doi.org/10.1177/014920630002600511

Zott, C., Amit, R., & Massa, L. (2011). The business model: Recent developments and future research. Journal of Management, 37(4), 1019-1042. https://doi.org/10.1177/0149206311406265

Downloads

Published

2024-12-15

How to Cite

Muhammad Thaherudin, Koko Setianto, M Rizki Adrianto, Rizki, & Karina Laila. (2024). MENDORONG WIRAUSAHA KULINER DIGITAL: IMPLEMENTASI APLIKASI CATERING ALUCARD UNTUK MENINGKATKAN LAYANAN DAN EFISIENSI OPERASIONAL UMKM. PEMTEKDIKMAS (PENGABDIAN EKONOMI MULTIDISIPLIN TEKNOLOGI PENDIDIKAN UNTUK MASYARAKAT), 5(2), 129–138. Retrieved from https://ejurnal.latansamashiro.ac.id/index.php/PEMTEKDIKMAS/article/view/1511

Issue

Vol. 5 No. 2 (2024)

Section

Articles

License

Copyright (c) 2024 PEMTEKDIKMAS (PENGABDIAN EKONOMI MULTIDISIPLIN TEKNOLOGI PENDIDIKAN UNTUK MASYARAKAT)

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Karya ini dilisensikan di bawah Creative Commons Attribution-NonCommercial 4.0 International License .